Our Advertising Philosophy
Reach New Heights
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ADVERTISEMENTS that are consistently informative
in an appealing, persuasive manner influence the thought pattern and purchasing
behavior of the audience. But a minimum of 3 to 4 insertions are required just
to become noticed. From that point, the audience begins to feel they know the
advertiser, therefore are more likely to trust and believe in the advertisements.
This is the art-of-the-trade. Reach for the attention your advertising dollars
deserve. Our ads generate more than mere interest, they generate leads! A good
response to an ad should not be less than 2% of the targeted market. |
Listen, Listen
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BROCHURES — Your products or services
should speak for themselves with a mix of good photographs, copy and graphics.
Give information to draw your audience into wanting to find out more, or to make
the final purchasing decision. Leave all the specifics to the catalog; not everyone
who buys will want to know everything there is to know about the product or service. |
Form Follows Function
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BUSINESS FORMS — ‘Concise’ and ‘effective’ are
the bywords here. Simple, pertinent and easily-read forms are required for any
successful business. Good business forms are the lifeblood of any organization,
helping to reduce time and duplicated effort. We’ll research each reason
for every entry and determine its impact on all concerned. |
Write Right!
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CREATIVE WRITING — Don’t confuse
writing that is concise and understandable with slick verbiage. We feel it’s
not how much you say but rather what and how you say it that makes good writing
memorable and appreciated. Give the reader a sense of trust through your understanding
of concerns, which will make your product or service be noticed. |
Roadmap to Success
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CATALOGS — Products or services large
in scope demand a well-planned, easy-to-follow catalog. With proper indexing,
your customers will thank you for helping them. We believe in emphasizing the
products’ benefits and features, enticing and educating the prospect. This
publication should have the same quality and feel as the products or services
it carries. |
Make a Direct Hit
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DIRECT MAIL must have specific goals and demands
a well-planned strategy with follow-up for success. Production, mailing and follow-up
dates must be timely, otherwise the program will fall short of the desired goal.
We can provide the promotional piece and direction for mailings and answering
of all follow-up requests. |
The Look
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STATIONERY — Having the right look or
image is the hallmark of a successful business. Sometimes your correspondence
is the only sales tool you have to give prospects the level of comfort they seek.
This is no place to skimp but it doesn't have to be expensive – only look
that way. We have the resources and the experience to create that special look
tailored exclusively for you. |
Guess Who? |
[mouse-over image to find out] |
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LOGO DESIGN — Corporate and product identity
have become more crucial in today’s marketplace. Customers want to feel
that they’re doing business with a trustworthy and knowledgeable company.
We strive to produce logos which provide instant recognition, thereby giving
a feeling of comfort and trust. Our designs are seen and remembered because of
their uniqueness and representation. [all logos shown are the property of the
respective trademark holders] |
Paint a Pretty Picture
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FLYERS — Our approach here is simple
and straightforward. This medium is excellent for a single product or service.
As the ‘billboard’ of the print industry, this genre is meant to
draw attention, entice and produce orders by whetting the client’s appetite – not
giving all the details. Our fliers highlight essential information and ask for
a response. Repeated effort will maximize results. |
Hear Ye, Hear Ye!
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NEWSLETTERS — Only you know best the
advances and techniques which set your business apart from the rest. With timely
and repeated newsletters, you will inform everyone of the progress and accomplishments
within your field. Educate your prospects with news which will not only enhance
and support your efforts, but also lessen your workload. We, too, believe that “an
educated consumer is, indeed, our best customer.” |
The Art of Low-cost Promotion
Artwork is not all the same! In the past, it took days and sometimes weeks
(or even months, as is the case of a few do-it-yourselfers) to prepare camera-ready
mechanical paste-ups; typesetting, stripping, stats, opaquing, etc. And if there
were any changes, it took still longer and became increasingly less camera-ready.
Today, computers, software, scanners and imagesetters provide clean, precise
artwork and, when necessary, changes are fast and accurate. Computer equipment
and software alone cannot do the job, but education, experience and creativity
make the difference. At Graphic Studio, we have over thirty-five years experience
in selling to nationwide markets and our attention-to-detail is unsurpassed.
Our pride is in our work and we demand the best effort for all our clients, large
and small.
Contact us for a personal, courteous,
low-cost approach to your promotional needs. Whether it’s an ad or a new
company logo, we’ll provide a fast, cost-effective means to increase your
business. Although it’s impossible to state here the cost of producing
unspecified artwork, we’ll be happy to give you a detailed, comprehensive
quotation, once we’ve had the opportunity to look over your requirement,
without cost or obligation.
No Guarantees Except...
We'll be diligent with our research, fair in our approach and effort on your
behalf.
CONTACT US with your requirement
today! |
